Digital transformation, business mobility, mobile enterprise, and some other related buzzwords.
Let’s start by defining the term. I found this definition by Agile Elephant that I think explains the term very clearly:
“Digital transformation is the process of shifting your organization from a legacy approach to new ways of working and thinking using digital, social, mobile and emerging technologies. It involves a change in leadership, different thinking, the encouragement of innovation and new business models, incorporating digitization of assets and an increased use of technology to improve the experience of your organizations employees, customers, suppliers, partners and stakeholders.”
A few means of digital transformation include the use of analytics, mobility, social media and smart embedded devices to improve on traditional techniques and technologies to aide in smoother, faster and more intuitive internal processes and external customer relations.
The digital transformation is already a reality and the “transformation” side should not be taken lightly, as Phillip Tracy points out in What is Digital Transformation:
“Leading companies of this concept can be found in nearly all industries, with disrupters like Uber providing extreme examples of what digital transformation can achieve. In fact, in 2014 MIT interviewed 157 executives in 50 large companies — typically $1 billion or more in annual sales — and spanning 15 countries. Approximately half of the interviewees were business leaders such as CEOs, line of business managers, marketing heads or COOs, while the other half were IT and technology leaders. The companies interviewed were moving forward with digital transformation at varying speeds and experiencing varying levels of success. MIT found the best companies – those they refer to as “Digirati” – combine digital activity with strong leadership to turn technology into transformation, or what MIT considers reaching “digital maturity.”
As businesses look to integrate these process management tools into their arsenal to improve their companies function, Team on the Run is here to help. Team on the Run provides businesses with a company branded messenger platform that includes features like Push to Talk, NFC tag check in, secure VoIP calls and Geolocation.
The main point of the digital transformation is to reshape the modern enterprise and automatize the processes you go through on a daily basis. Eliminate the hassle passing documents by hand, or logging driver miles for fleet management by digitizing your processes and letting the technology improve your day to day.
One example for Team on the Run and Fleet Management customers is our ability to get rid of expensive outdated equipment by making their processes quicker and more efficient. When you have less steps in a process you can save time, so when you look at something like Geolocation and PTT (Push to Talk) they save time by utilizing both on one device and in one app as opposed to using Walkie-Talkie equipment and a GPS.
In our next post we will look at how the digital transformation can protect your business.
As always, to simplify your business and learn more about our web to mobile feature, visit us here: Team on the Run
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